OUR STORY

At Miladys, we understand what truly matters: feeling confident, stylish and free to put yourself first - without guilt. We champion women like you at every chapter of your life.

We’re your go-to destination for building a wardrobe you love. Designed by real women, for real women, our collections reflect a deep  understanding of diverse body shapes and proportions. With a strong commitment to size inclusivity, we offer a wide range of stylish garments and brands, all tailored for comfort and an effortless sense of fashion. Available in sizes 32 to 50, our pieces are known for flattering cuts, reliable fits  and styles that look and feel good on every body.

Quality is at the heart of everything we do. Our fabrics are specifically chosen to hold their shape and our garments feature thoughtful details - like supportive waistbands and contoured seams – to balance style, comfort and practicality. We’re also proud to offer our exclusive WonderFit swimwear, denim and footwear, crafted with the latest fabrication and fit technology.

Our story began in 1947, when Mrs Bailey and Mrs Elison opened a dress shop in Pinetown, KwaZulu-Natal. What started as a small boutique has grown into a trusted fashion destination that offers thoughtful elegance, flattering fits that celebrate your body and a warm, welcoming place where you truly belong. A place for you, for us, for women.

Visit us in-store or continue shopping online – your next favourite outfit is waiting. Miladys has proudly been a part of the Mr Price Group Ltd since 1987.

Did you know that means you can shop even more amazing brands including Mr Price, Mr Price Home, Mr Price Sport and Sheet Street all using your Miladys account card?