Let's be honest - fashion doesnt have the best reputation when it comes to taking care of people and
the planet, and the need for better choices evolves every day. So instead of making a few promises
and leaving it at that, we're taking it all on as a journey.
So with something as simple as building props for our store windows, or when we bring in new fashion
we ask "who can do this locally, and who needs the opportunity the most?" or when it comes to making
denim, we find local factories that do it with recycled water because we understand how precious our natural resources are.
These stories are a living part of our business - and there are loads more just like that! We're doing every
little bit, every single day and we're in this together, because together we can do good.