MILADYS - Our Story

Making women feel wonderful for

over 75 years

In 1947, Mrs Bailey and Mrs Elison opened a dress shop in Pinetown, KwaZulu-Natal and named it Miladys. Since then, we have been creating quality women’s fashion that fits well, at good value for money, in stores across South Africa, and now through online shopping at

We get women

As a brand that employs over 1500 women of all shapes, ages and backgrounds, we know what’s important to our customers, and we interpret trends in a way that feels right for you. From feminine dresses and versatile tops to good quality jeans that fit well, and everything else you need to build your wardrobe, all of our clothing is comfortable and carefully considered for real women.

We love that women come in all sizes and shapes.

At Miladys you’ll always find your fit – no exceptions. With fashion in sizes 32 to 50, swimwear in sizes 32 to 48 and underwear in sizes 32A to 50DD, we pride ourselves in having a fit for every women. Because we know from experience that when a garment fits like its meant to, you can be comfortable in your skin and have the confidence to take on anything.



Proudly part of the Mr Price Group

Miladys has proudly been a part of the Mr Price Group Ltd. since 1987. DId you know that means you can shop even more amazing brand including Mr Price, Mr Price Sport, Mr Price Home and Sheet Street using your Miladys account card? Simply click here to find out more!

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