MILADYS - Our Story

Making women feel wonderful for over 70 years

In 1947, Mrs Bailey and Mrs Elison opened a dress shop in Pinetown, KwaZulu-Natal and named it Miladys. Since then, we have been creating quality women’s fashion that fits well, at good value for money, in stores across South Africa, and now through online shopping at

We get women

As a brand that employs over 1500 women of all shapes, ages and backgrounds, we know what’s important to our customers, and we interpret trends in a way that feels right for you. From feminine dresses and versatile tops to good quality jeans that fit well, and everything else you need to build your wardrobe, all of our clothing is comfortable and carefully considered for real women.

We love that women come in all sizes and shapes.

At Miladys you’ll always find your fit – no exceptions.